Multi location marketing and Local Search Engine Optimization
If you are a start up or an existing company it’s important to understand that the foundation of how you develop your abs your platform your website matter if you plan on taking a vantage of local marketing opportunities that exist. Local dominates a lot of industries on the search results and that’s because it delivers A better result based on the intent of the query searched.
If you have multiple locations there’s definitely a right way to build your infrastructure to maximize results, call before you start to save yourself a ton of headache and money.
Franchise Digital optimization strategies
If you have a brick and mortar building in multiple locations like a national franchise chain you actually are in the best position to take advantage of all the Internet has to offer because you should be able to leverage your local authority and rank for national words which will then turn around and deliver big traffic back down to your local businesses. There is an absolute competitive advantage if you have multiple locations if done correctly.
National franchise digital optimization
National franchise is with locations in every major metropolitan area have and competitive advantage and can dominate the search engine’s if done correctly. No matter how much money you spend on digital optimization you can’t fake local presence, and with consumers and intent based searching you have a competitive advantage right at your fingertips if you leverage technology correctly.
Regional franchise opportunities
If you are a regional franchise you should be able to dominate your area as well as compete at the national level as long as the national players are not competing for the exact same keywords that you are, but many of them are not using the appropriate strategies so you do have a leg up on 90% of the market if you have multiple physical locations. Like everything else there’s a right way and a wrong way to build a strategy, so call us before you get started.
Brick and mortar local store local marketing
If you have a physical presence and want to rank locally for intent based queries and find local consumers you have a competitive advantage against those that are trying to rank nationally without a physical presence or someone that is trying to work from their house that does not have a physical presence. Because you’ve invested and your physical space you can leverage that to have huge local winds on the Internet. Give us a call and we can show you how to make the most of your investment…