Web-Sites are real assets

Many of fortunes have been made, from selling intelectual property but none more so that the coveted GREAT DOMAIN NAME.

But the URL is just the starting point, the true value is what can you do with that url and many orginizations are finding GOLD in web-site real estate.

Investing in your website, for the long haul and helping it not only protect your brand, but allowing for projectable future dollars from a web-site addes a dynamic most companies dont even realize.

If you build an online property overtime, and it helps your orginization produce $1,000,000 in sales from NATURAL ORGANICE LISTINGS what is the future value of that rev? What is the current value of that url? Some say 20 times !

What ever the factor, you must think of your net-work of web-sites as real- estate and give it the time and attention it deserves as part of your asset porfoilio. Some orginizations are devoting entire teams to the developement of the ONLINE Real estate.