Many clients come to was struggling to get off the second page and our initial research shows that they are on some sort of virtual or shared hosting platform which makes sense from a economic standpoint because they are typically 25-$250 a month and sounds like a pretty good deal however because it is a shared environment you are sharing resources with hundreds if not thousands of other sites which will make it the server responded slower and crash more frequently which will in turn make your site go down and or pages load slower. Speed is everything when it comes to local website optimization, the search engines have a limited resources to index all the pages and if they get to a website that load slow they will not utilize very many resources to index your pages and if they find that they’re loading to slow they may just stop indexing and crawling all together which may keep you from getting your pages add it to the search index or the search results.
Slow loading pages is also bad for consumer experience and if you have a page that load slow it does not matter how well it’s optimize or how well the product offering is it will not get a conversion if the consumer leaves before they even see the page, and with mobile phones in people on the move people are looking for fast answers so if you do not give them a fast answer right off the start it’s a very high probability that they will leave your site and look for a Nother alternative. There’s millions of options out there so don’t give the consumer a reason to leave your site once they find you, invest in a dedicated high-speed high-quality high up time server.
In some cases I’ve seen clients do nothing but change to a dedicated fast server in their search results double within 3 to 4 weeks!
So if you’re spending money on paper click, SCO, advertising anything to drive customers to a online website and you are still using shared services stop spending money now and take a little bit of it and upgrade your hardware so you have the best opportunity to rank and keep customers.
There are also other methods that you can deploy once you have a dedicated server that will help you with your search engine rankings, as well as deliverability depending on what part of the world you are in so give us a call and will be happy to share with you some of the tools that we use to provide stellar speed.